Brewery Process

Writing the profile on Bell's Brewery was an exercise in focus. For the longest time I did not know whether I wanted the piece to highlight the brewery itself or the wizard-like Larry Bell. Because I could not get an interview with Larry Bell, I decided to make the piece focus more on the brewery itself. But because Bell is such an integral part of his company, I could not spare mentioning him at least a few times. Lately I have been reading a lot of John Jeremiah Sullivan and am astounded at his ability to link two seemingly-unrelated things to discover a greater theme about both of them. This is what I tried to do with Bell's and Hedrix. Using the commercial as a launching pad, I tried to get deeper into Bell's as a company.